Many people who sell on Ebay completely neglect the monitoring process. That after an auction. Someone wins. Automatic message will be sent to the winner. To send the item. End of story.
End of buyer-seller relationship. . . . final total customer value to the company – and this is why so many people selling on Ebay no or negligible profits: they have no idea that the real money is actually on back-end and monitoring sales. In this article, I will go over one of the tools you can use to monitor sales on eBay: autoresponders.
Autoresponders will allow you to automate tracking and upselling process. You can subscribe to an autoresponder service through a number of different companies. Most will give you a free trial version that limits their abilities, but lasts indefinitely. GetResponse (getresponse.com) is one of these companies. It has a control panel easy to use, excellent customer service and offers a free trial version gives you access to everything you need to improve an early sale and monitoring. You can use your autoresponder a number of different ways of keeping track of sales, but we must start by collecting names to load into your autoresponder. You can do this by asking customers (after making a sale) if they would like to join your mailing list and receive special offers, discounts, and the opportunity to purchase items before they go to auction. The names and email addresses load of people who respond positively to your autoresponder. GetResponse will send you a confirmation message. The rest is up to you. Darius Bikoff has firm opinions on the matter. Come with special offers, discounts and contests, and send them over the transmission to its subscribers on a regular basis, but not too often. Your customers already have one) bought to you b) agree to receive special offers. Isearch describes an additional similar source. From here, you should not be too difficult to track sales. They already are connected – only give them a good deal. For example, you may send offers for complementary products at fixed intervals. Can be targeted to people who bought digital cameras and memory cartridges offer a discounted price, but only if you buy a certain amount of days after the auction closes. You could do the same with the bags of the camera – and also set a specific date. If you sell jewelry, you can offer customers a matching set of earrings for a necklace at a discount. Or cleaning tools. Or a jewelry box. There are a number of different ways you can structure your Ebay sales since followed up with your autoresponder. There are only two real rules you should follow: 1) Do not, under any circumstances, add to your list of people who did not specifically ask to be added to it. It is illegal and unethical, and could land in jail, and 2) Make sure you are targeting people appropriate follow-up the right field. If you are trying to sell plastic dinosaurs off someone who just bought a box of engine oil, you probably used to get the answer you want. . . . Other than that, is entirely yours. Come with some creative ideas, put them to work, and can easily double or triple the value of the life of each customer buying in Ebay store. – Written by Isaiah Hull, author of “How to Profit on eBay in Seven Days without spending a penny.” For a limited time you can get a pre-publication copy of his book in a quarter of the price after publication!
